A small business has to get its name out there in order to be successful and compete with the various big names companies for the same customers. Effective marketing strategies can do a tremendous amount of good for a small business, but those strategies have to be modern and current.
Developing and publishing a website and utilizing search engine optimization tactics is a must, but the days when a website and its position in the search engines was enough are over. Extra work is required for the small business to draw attention to itself. For one, the website and SEO (search engine optimization) strategy have to also work well on mobile platforms.
Blogging is another one of the classic marketing strategies that never hurts to continue. Blogging alone, sad to say, won't be enough. Building up an expansive social media presence is definitely required in order to continually get the message out about a particular business.
Contributing and sharing content on social media pages can be a lot of work. In truth, anyone publishing a social media page has to be engaged and prolific in order to maximize the platform's marketing potential. An active social media presence helps make a very good impression on potential customers. So, be active.
Text is not the only thing worth publishing online. Powerful visuals can do a lot to capture the attention of potential customers. Videos produced for a variety of sharing sites is a cost-effective strategy for promoting a business. "How To" videos are consistently among the most popular and producing a series of them would be worthwhile. Other types of videos such as ones that feature interviews with relevant persons or profiles of products and services could reap rewards as well.
Audio podcasts are much longer than the average video. Podcasts are, essentially, online radio shows and run in the one-hour range. Shows may be longer or short, but most run about an hour. Regardless of the length of the podcast, the goal should be to promote a business. The podcast is not intended to be a pure infomercial, but the show should effective serve as a promotional vehicle for a business. Running a weekly show on exercise tips, for example, would be a great way to raise awareness on a health and fitness business.
These small business marketing strategies have all be proven to work. Best of all, they work without any huge cost expenditures. Even businesses on a budget can employ them.